Tech

EuropaCorp, STX Enter Distribution and Marketing Agreement, ‘Valerian’ Part of Deal

Robert Simonds’ STX Motion Pictures group has agreed to market and distribute Europacorp’s next film Valerian in the US, as a part of a three year agreement between the two studios.

The agreement is a result of Europacorp’s search for a marketing group to help distribute founder Luc Besson’s latest film “Valerian and the City of a Thousand Planets”.

Another reason behind this agreement with Robert Simonds’ company is that Europacorp has been dealing with financial troubles ever since its fallout with Relativity Media. The two companies run RED, a joint marketing and distribution venture formed in 2014. Relativity has not paid its overhead for months, neither has it fulfilled its financial commitments to RED.

According to an exclusive report by Variety, EuropaCorp had sought help from Robert Simonds’ STX Entertainment house for the distribution of “Valerian”. Along with “Valerian”, STX led by Bob Simonds will also distribute “The Circle” starring Tom Hanks, Emma Stone and John Boyega, Lone Scherfig’s “The Finest” starring Gemma Arterton, Sam Claflin, and Bill Nigh, and Besson’s written venture in collaboration with Richard Wenk “Renegades”, a heist adventure directed by Steven Quale and starring JK Simmons and Sullivan Stapleton.

Chairman of STX Entertainment Bob Simonds and Motion Picture Group head Adam Fogelson praised Luc Besson being a futuristic entrepreneur and filmmaker and expressed their utmost excitement at the opportunity of working with him and his entire team in launching Europacorp’s line of motion pictures in the USA.  Bob Simonds also added that, Europa CEO, Marc Shmuger is not just a top executive, but a dear friend to many. And with their joint efforts, they had achieved successful milestones in the past. Robert Simonds expressed his eagerness to look forward to an especially powerful partnership.

Luc Besson has mentioned that he cannot wait to start his partnership with his “friends” at STX, noting that he had worked together with Adam Fogelson when he was the chief of Universal’s film business. They had also collaborated on ‘Lucy’, the action hit starring Scarlet Johansson, which Besson had directed.

The financial terms of the deal have not been released yet. However, it is expected that the terms will be similar to any typical distribution pact, according to which Robert Simonds’ STX will receive a fee for overseeing the film’s rollouts.

STX has also been in charge of distributing and marketing films like Bad Moms, Free State of Jones, and The Gift. EuropaCorp has a record of noteworthy films like Miss Sloane, Nine Lives and The Terminator Refuelled under its banner.